Category: Product Management
-
My Product Management Toolkit (13): Continuous Discovery

I know it’s a bit of a bugbear of mine; people coming up with assumptions and jumping straight into solutions to address their assumptions: “I know what my customers want” “I know that I’m right” “I’ve got umpteen years of experience in this sector, I know what people want” “We’ve defined all customer requirements, we now…
-
My Product Management toolkit (12): My 90 Day Plan as a Product Person

Soon I’ll be starting a new role as a Head of Product at a great FinTech business in London. I’m very excited about the role. There’s a lot of opportunity to make an impact and influence change. But where do I start? How do I prioritise change? These questions prompted me to start thinking about…
-
“Mobilized” (Book Review)

I recently read “Mobilized” by SC Moatti, “an insider’s guide to the business and future of connected technology.” SC Moatti is a mobile veteran from Silicon Valley, having developed successful mobile products and services at the likes of Nokia, Facebook and Trulia. Moatti makes the book’s intentions clear in the first chapter: with businesses increasingly shifting their strategic…
-
My Product Management Toolkit (11): Assessing the Market

As a product person it’s extremely important to keep a finger on the market pulse at all times. It can be very easy to get locked into a tunnel vision where you’re so focused on developing your product that you loose sight of market needs or what your competition are doing. Let’s be clear: this…
-
My Product Management Toolkit (10): Jobs-To-Be-Done

How does one combat what I call ‘featuritis’? This innate need among most of us to come up with new features or projects all the time without taking a step back to figure out the customer problem worth solving. I recently came across a company where they’d created so many features and products that they’d lost track of what constituted…
