Categories
Agile Product Management User Experience

Jeff Patton’s story mapping

When I heard people talking about “story mapping” I was intrigued. Especially as they explained it as a way to bring user stories to life. A user story is a simple but very effective tool to help design and develop (online) products, taking into account the end-user perspective. A story is typically written up in […]

Categories
Agile Book Reviews Product Management

“Genchi genbutsu” and continuous improvement

When one wants to learn more about “lean”, then it is almost impossoible to avoid the ‘Toyota way’. The Japanese car manufacturer has a strong reputation when it comes to continuous improvement (“kaizen“) and ‘lean’ manufacturing. Eric Ries has made a quite a name for himself by applying the ‘lean’ methodology to startups, with many […]

Categories
Agile Product Management

What are the key principles of “Test Driven Development”?

The other day I was talking about Test Driven Development (‘TDD’) like one talks about a favourite football team or a popular artist. However, It was only halfway through the conversation that I realised that I would struggle to explain TDD to non-techie people and that it would be good to delve a bit deeper […]

Categories
Digital Strategy Product Management Startups

Always good to learn about product management – 5 things to think about

The other day I read this piece by Joseph Puopolo a Canadian blogger and VP Marketing & Business Development at StickerYou, with extensive experience in marketing and product management. In his latest blog post Puopolo shares his thoughts about “5 Things a Good Product Manager Should Think About”. Having just started a new product manager role […]

Categories
Online Trends Product Management Startups Technology

Lessons learnt from Marc Andreesen: making your own cake and eating it

It’s always interesting to read Marc Andreesen’s thoughts on things. As a co-founder of browser firm Netscape and investor in Internet success stories like Zynga, Twitter, LinkedIn and Groupon I find that Andreesen tends to have a good overall perspective on things, being familiar with the world of startups as well as with that of established […]