Back in May I spoke at the annual Shift Conference in Split, Croatia and in my talk I looked at the collaboration between product managers and engineers. In “The Product Manager Is Your Best Friend” I tried to demystify some common perceptions about product managers and engineers alike.

For instance, the myth that all product managers are rockstars who can solve any business or customer problem single handedly:

Or the myth that all developers are fragile beings who just want to be left alone and write code:

In my talk, I examine what makes a successful collaboration between product people and engineers, and why. I introduce the product feedback loop and its individual stages, looking at roles and responsibilities at each stage:

You can watch the full talk here. Let me know your thoughts!