Category: Online Trends
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Fashion Rental (Product Review)

With the ongoing COVID-19 pandemic, I wonder whether fashion rental services will recover anytime soon. The likes of Rent the Runway, My Wardrobe HQ and HURR specialise in servicing those customers that don’t want to buy an outfit for irregular occasions like weddings or gala dinners, so-called ‘buy-once wear-once’ events. Now that these special occasions…
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Karat (Product Review)

My summary of Karat before using it? I know that Karat is geared towards influencers, people with followings on social media platforms like TikTok and Instagram. I’m probably not part of Karat’s target audience 🙂 How does Karat explain itself in the first minute? “The back card for creators” is the first thing I read…
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Ray-Ban Virtual Try On (Product Review)

I was keen to try Ray-Ban’s recently introduced virtual capability to see if it helps in figuring out the best sunglasses for me: I have to admit, it initially wasn’t obvious to me how I could try on this pair of sunglasses, the “try them on” call to action underneath the product didn’t stand out…
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Shift (Product Review)

Having worked on a number of online marketplace products, I’m always curious about other online marketplaces out there. So you might be able to imagine my excitement when I came across Shift, a US-based marketplace for new and used cars. Having bought used cars before, I feel that the used car industry is ripe for…
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Forest (Product Review)

My quick summary of Forest before using the app – I think I first heard Nir Eyal, who specialises in consumer psychology, talk about Forest. Given that Nir mentioned the app, I can imagine Forest impacts people behaviour, helping them achieve specific outcomes. How does Forest explain itself in the first minute? – “Stay focused, be presented”…
