Category: Measuring
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Ben Essen and The Quantified Self

The other day I heard a few people use the term “quantified self”. Through Wikipedia I learned that the quantified self stands for “a movement to incorporate technology into data acquisition on aspects of a person’s daily life in terms of inputs, states, and performance.” In other words, this is all about quantifying peoples’ lives and behaviours,…
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Some considerations regarding data-driven design
Whilst slightly struggling with identifying the most effective measurements for my own product I’m nevertheless learning lots of new things about when (not) to use data in developing products. I’ve been learning more about data-driven product design and some of the key things to consider when using data to inform your product decisions: Measuring events – What…
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Developing my own product – Where to start measuring?
So I had designed and developed a minimum viable product for my HipHopListings iOS app. I had worked very closely with Alex the developer, designed the mobile workflow and outlining the way I expected users to interact with HipHopListings on their iOS devices. I tested, tested and tested. It led to some critical bug fixes…
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“Lean Analytics” (Book Review)

Data is key. Analytics are key. But what does one need to measure? And why? Experienced entrepreneurs Alistair Croll and Benjamin Yoskovitz wrote “Lean Analytics”, which came out last month. “Lean Analytics” is a great book for anyone who wishes to learn more about validating an idea, building the right product and measuring growth. In…
