Category: Digital Strategy

• App review: Zuora

  One of the product areas I’m keen to learn more about is billing; understanding how small businesses go about (recurring) billing. A few years ago, I used Recurly to power subscription management and payments for a music streaming service. I’ve now discovered Zuora, who aspire to “turn your customers into subscribers.” “The world subscribed” –…

  marcabraham

  November 23, 2016

  Digital Strategy, eCommerce, FinTech, Product Management

  cross-platform, design, FinTech, productmanagement, startup, strategy, technology, UX

• My Product Management Toolkit (14): Product Portfolio Planning

  

  One of the key things that I’ve had to learn over the last couple of years is how to best manage a portfolio of products. When I started out as a product manager, I could focus on a single product and was fully accountable for the performance of that product. However, as time has gone by,…

  marcabraham

  October 18, 2016

  Digital Strategy, Product Management

  metrics, product management, strategy

• “Sprint” [Day 1] (Book Review)

  

  In my previous post I started looking at doing 5-day sprints to discover and test solutions for a problem that you’re trying to solve. This follows my reading of “Sprint” by Jake Knapp, John Zeratsky and Braden Kowitz. Once you’ve set the stage for a sprint, it’s time to kick things off: the first day of…

  marcabraham

  September 1, 2016

  Agile, Design, Digital Strategy, Lean, Measuring, Product Management, Startups, User Experience

  Agile, design, lean, product management, UX

• “Sprint” [Setting the stage] (Book Review)

  

  I personally find it very encouraging to see that more and more companies go down the route of experimentation and continuous discovery. Businesses are starting to realise that committing to a single solution upfront and implementing it in the hope that it will be successful can be a very risky strategy. “Sprint – How To Solve Big…

  marcabraham

  August 29, 2016

  Design, Digital Strategy, Google, Product Management, Startups, User Experience

  design, Google, product management, strategy, technology, UX

• My Product Management Toolkit (10): Jobs-To-Be-Done

  

  How does one combat what I call ‘featuritis’? This innate need among most of us to come up with new features or projects all the time without taking a step back to figure out the customer problem worth solving. I recently came across a company where they’d created so many features and products that they’d lost track of what constituted…

  marcabraham

  June 2, 2016

  Digital Strategy, Product Management, Product Marketing

  product management, strategy, UX