Category: Digital Strategy
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How Rent the Runway is being data driven
In a recent interview with Reid Hoffman, Co-Founder and CEO of Rent the Runway Jennifer Hyman described her business as a ‘discovery platform’. Rent the Runway enables people to rent fashion items, either as part of a subscription or as a one-off. Rent the Runway is a two-sided marketplace with users renting items from specific…
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What are the mechanics of Product-Led Growth?
The last time I heard someone talk about product-led growth, the crux was that product managers were making all the decisions in relation to a product. Whilst that is surely worth talking about, it doesn’t accurately explain product-led (‘PLG’) growth. PLG offers an alternative way of going to market with a product. It’s about designing…
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“The IPO Playbook” (Book Review)
Steve Cakebread is a CFO with a lot of experience in leading companies to Initial Public Offering (IPO). In his earlier career Cakebread worked at Autodesk, Silicon Graphics and Hewlett-Packard, after which he was involved in three successful IPOs, at Salesforce, Pandora and Yext respectively. In “The IPO Playbook” Cakebread shares his lessons learned and…
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My Product Management Toolkit (49): Systems Thinking tools & techniques
A couple of weeks ago I wrote about the Systems Thinking discipline. My main learning point about Systems Thinking was the interconnectedness of the parts that make up a system. Understanding the different parts and how they interact with each other is critical in developing a full understanding of the problem or opportunity to tackle.…
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My Product Management Toolkit (43): retention levers and impact
I like Hiten Shah’s simple but clear explanation about the importance of measuring retention: “retention is the indicator of whether a product is working for its users or not.” Retention is typically measured by comparing the number of customers at the start of a given time period with the number of customers at the end…
As I learn ... 