Category: Digital Content

• CarStory and its ways to enhance your car inventory

  The other day I came across CarStory. Since I’ve started with car comparison site carwow I’ll always keep an eye out for similar sites, changing the way in which consumer buy new or used cars. Given that I’m not a US based car dealer, my testing of the CarStory site and app is limited. I did, […]

  marcabraham

  April 22, 2015

  Data, Digital Content, Uncategorized

  Automotive, cars, content, data, eCommerce, like

• Site review: ao.com

  Looking at eCommerce sites helps me to learn more about effective User Experience design and user journeys. I recently looked at ao.com, a UK website specialised in selling white goods. How did this site come to my attention? – I recently read a great article by David Kyle titled “What ecommerce managers can learn from AO.com” . […]

  marcabraham

  April 7, 2015

  Design, Digital Content, eCommerce, User Experience

  content, design, eCommerce, UX

• App review: Meerkat

  The other day is saw a discussion about whether Meerkat will or won’t last. Meerkat is a simple video app which lets people stream live to their Twitters. It launched about two weeks ago and has been talked about (and used) a lot since. Let’s do a quick review of the app: How did the app […]

  marcabraham

  March 11, 2015

  Digital Content, Digital Publishing, Gamification, Online Trends, Social Media, Startups, Technology

  content, design, startup, streaming, technology, TV, video

• The what and why of programmatic marketing

  The term “programmatic marketing” is relatively new. Ben Plomion, VP Marketing at Chango, first wrote about programmatic marketing back in 2012. In this article he expands on the ‘what’ and the ‘why’ of programmatic marketing. Ben’s piece formed a great starting point for me to learn more about what programmatic marketing means and what its […]

  marcabraham

  February 10, 2015

  Data, Digital Content, Digital Strategy, eCommerce, Measuring, Online Trends, Product Marketing

  content, data, eCommerce, marketing, metrics, strategy

• App review: OpenTable

  “The UK’s number one restaurant booking website” is what it says on the homepage of http://www.opentable.co.uk/. One of the reasons why I was keen to find out more about OpenTable is the fact that it serves two types of customers since its connects restaurateurs with customers. This is a similar mechanism which Carwow specialises in, a website […]

  marcabraham

  January 12, 2015

  Digital Content, Digital Strategy, eCommerce, Startups

  content, cross-platform, design, mobile, startup