Category: Digital Content
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Site review: Carwow
“Be a happy car buyer” is what it says on the homepage of http://www.carwow.co.uk/. The promise here is that people will “Experience new car buying without any of the hassle or uncertainty”. Carwow’s proposition is effectively a reverse marketplace; enabling users to specify the car that they would like to buy and attracting offers based on their specifications. Once […]
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The importance of digital product pages
In an online retail course which I did recently, its instructor Ian Jindal talked about the importance of retailers getting their product pages right, making sure these pages are relevant to the consumer. Even though consumers don’t think in terms of traditional sales funnels, and might use a variety of sources to come to a purchase decision, […]
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Mr & Mrs Smith – Learning from Tamara Heber-Percy
Last week I wrote about Mr & Mrs Smith, a 12-year old UK company that curates luxury boutique hotels, and its personalisation drive. A few days ago I attended a talk by Tamara Heber-Percy, co-founder and CTO of Mr & Mrs Smith. In this talk, largely aimed at MBA students at London Business School, Tamara talked […]
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Mr & Mrs Smith’s personalisation drive
I’m pretty familiar with recommendations and personalisation in media; companies like Spotify and Netflix specialise in providing their users with relevant content based on their -implicit and explicit- preferences. The other day, I found out about luxury online hotel booking site Mr & Mrs Smith starting to provide more personalised content to its customers. I looked into what […]
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Site review: Thread
Thread looks like the perfect site for fashionable men or those who perhaps want to become a bit more fashionable. It was founded by serial entrepreneur Kieran O’Neill who explained to GQ at the end of last year what Thread is all about: “what’s special is that you have access to the exact same stylists that celebrities or wealthy […]
As I learn ... 