Category: Digital Content

• My product management toolkit (39): go-to-market checklist

    Thinking about how to best launch a product or feature to market can easily become an afterthought. I’ve certainly made the mistake of being so immersed in the execution of an idea that I forgot to think about how to best take a product to market. It doesn’t matter whether your product or feature […]

  marcabraham

  November 13, 2019

  Digital Content, Digital Strategy, Product Management, Product Marketing, Social Media

  content, marketing, product management, productmanagement, strategy

• App review: TikTok

  Lately, I’ve heard lots of good things about TikTok – which came out of Musical.ly, a hugely popular social media app – headquartered in Shanghai – that let you watch and create your own lip sync video to the music available on the app. I was familiar with Musical.ly but lost track somewhat after the […]

  marcabraham

  July 17, 2019

  Design, Digital Content, Mobile, Product Management, Technology, User Experience

  design, mobile, productmanagement, technology, UX

• What product managers can learn about Design Systems

  What makes a good product? What makes a well designed product? A few years ago, I learned about design principles and how principles such as “not getting in the way (of the user)” and “content first” can drive product design. Imagine my initial confusion and intrigue, as a non-designer, when I first heard about a […]

  marcabraham

  September 7, 2018

  Design, Digital Content, Product Management, User Experience

  content, cross-platform, design, productmanagement, UX

• App review: Forest

  My quick summary of Forest before using the app – I think I first heard Nir Eyal, who specialises in consumer psychology, talk about Forest. Given that Nir mentioned the app, I can imagine Forest impacts people behaviour, helping them achieve specific outcomes. How does Forest explain itself in the first minute? – “Stay focused, be presented” […]

  marcabraham

  August 29, 2018

  Design, Digital Content, Gamification, Mobile, Online Trends, Product Management, Technology, User Experience

  design, gamification, mobile, productmanagement, technology, UX

• App review: Blinkist

  The main driver for this app review of Blinkist is simple: I heard a fellow product manager talking about it and was intrigued (mostly by the name, I must add). My quick summary of Blinkist (before using it) – “Big ideas in small packages” is what I read when I Google for Blinkist. I expect […]

  marcabraham

  March 5, 2018

  Design, Digital Content, Digital Publishing, Mobile, Product Management, Technology, User Experience

  design, mobile, productmanagement, strategy, technology, UX