Category: Design
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“Designing with Data” (Book Review)

I’d been looking forward to Rochelle King writing her book about using data to inform designs (I wrote about using data to inform product decisions a few years ago, which post followed a great conversation with Rochelle). Earlier this year, Rochelle published “Designing with Data: Improving the User Experience with A/B Testing”, together with Elizabeth F. Churchill and Caitlin Tan. The main…
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ipagoo (Product Review)

“Accounts designed for the 21st century” is the main strap-line of ipagoo, a Fintech startup that offers multi-country and cross-currency accounts. I was intrigued by this concept and decided to download ipagoo’s new iOS app and write a quick review: My quick summary of ipagoo (before using it) – I expect ipagoo to offer services…
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“Just Enough Research” (Book Review)

Back in 2013, Erika Hall, co-founder of Mule Design, wrote “Just Enough Research”. In this book, Hall explains why good customer research is so important. She outlines what makes research effective and provides practical tips on how to best conduct research. Reading “Just Enough Research” reminded me of reading “Rocket surgery made easy” by Steve…
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My Product Management Toolkit (23): Customer Empathy

A few weeks ago I attended the annual Mind the Product conference in San Francisco, where Dave Wascha delivered a great talk about some of his key lessons learned in his 20 years of product management experience. He impressed on the audience that as product managers we should “protect our customer”; as product managers we need…

