Tag: product management
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“Sales Pitch” (Book Review)
Last year I reviewed “Obviously Awesome”, a book by April Dunford about the intricacies of effective product positioning. In her latest book, “Sales Pitch”, Dunford explains how we can use positioning to deliver successful sales pitches. Sales people assume that prospects want an answer to the question “Why should I pick you?” Instead, the question…
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Walking in a Systems Wonderland
As product people, we often don’t walk in a systems wonderland. Instead, we walk through a tunnels. We’re trained to be Agile and to start small. We operate as speedboats and move away from the big oil tanker. We are trained to reduce complexity and to simplify things as much as possible. The truth is…
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How can established disciplines benefit from generative AI?
It’s been nearly a year since I first wrote about generative AI and it seems like not a day goes by where there isn’t a launch of a generative AI application. There’s a lot of excitement whilst people are exploring and developing strong use cases for generative AI. At the same time, there are concerns…
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F.A.I.L.: lets talk about the F word
At this year’s Mind the Product conference I spoke about something that we don’t talk about enough: product failure. As product people we should accept failure and embrace the concept of ‘failing fast’. However, the reality for many of us is that there’s little or no room for our products or features to fail. There…
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My Product Management Toolkit (60): “Nemawashi”
When was the last time you presented a beautifully put together slide deck? What was the response of your audience? Did they silently admire the quality and content of your slides or did they struggle to keep up with your voiceover? I’ve found at my detriment that when people hear about an idea or a…
As I learn ... 