Tag: metrics
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Order Dynamics and omni-channel commerce
There are plenty of ‘big data’ analytics companies out there, particularly in the eCommerce space, but I was intrigued to find out more about a company called Order Dynamics. Order Dynamics’ strap line is pretty self-explanatory: “powering the new reality of retail: helping retailers activate commerce from first interaction to fulfilment”. The company offers a number of…
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Using data to inform product decisions
A few months ago, I delivered a talk to an audience of product managers about the importance of having a data informed approach (see Fig. 1 below). As a product person, using data optimally to help make product decisions is critical. It’s something that I try to work on every day. I’m constantly learning about things…
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Book review: “Inspired: How To Create Products Customers Love”
Marty Cagan is a legend. Period. He’s a legend in the world of product management anyway. I’ve been to a number of events over the past few years where Marty either was a keynote speaker or acted as a ‘judge’, reviewing the product pitches of fellow product people who nervously presented to this ‘product guru’. What…
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How to do effective user interviews?
A few years ago, I did a really useful online class on user interviews, which was instructed by Julie Blitzer. Julie is an experienced UX designer/strategist who shared some great learnings and tips on how to best do qualitative user interviews. This is the main thing that I learned from Julie’s session: Yes, you guessed it…
As I learn ... 