Tag: metrics
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My product management toolkit (6): assessing product opportunities
Prioritisation. A lot of product managers will have a love-hate relationship with prioritisation; constantly having to choose between ideas and making tough tradeoff decisions. Whichever way you look at it, prioritisation is part and parcel of our job as product managers. Before you prioritise a specific solution, I’d always recommend you assess first whether the problem…
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My product management toolkit (3) – Goal setting
As part of my product management toolkit, I’ve thus far covered the creation of a product vision and the definition of a product strategy. The next thing to look at is goal setting: what are the business goals that a product strategy and or roadmap need to align with? I’ve learned the importance of goals to…
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No more features on product roadmaps – Have themes or goals instead!
You might have read my one of my previous blog posts about the so-called goal oriented roadmap. I prefer goal-oriented roadmaps over their more traditional counterparts. My problem is that ‘classic’ roadmaps contain a mix of features and timings, but don’t provide any context whatsoever (I’ve included an example in Fig. 1 below). I typically don’t include features on a roadmap…
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Gathering meaningful data during the user journey
Since I started looking into omni-channel metrics last year, I’ve been learning how to best gather meaningful data at each step of the user journey. I recently came across a great piece by Gary Angel titled “A Data Model for the User Journey”. In his article, Gary aims to address the multi-source nature of our data…
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Book review: “Crossing the Chasm”
I recently read both Crossing the Chasm and Big Bang Disruption, which are two books covering a similar topic: how do you position and sell innovative products in fast pace market? “Crossing the Chasm” by Geoffrey A. Moore was first published in 1991 and talks about how to bridge the “chasms” which can occur in the traditional…
As I learn ... 