Category: User Experience
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“Sprint” [Setting the stage] (Book Review)
![“Sprint” [Setting the stage] (Book Review)](https://marcabraham.com/wp-content/uploads/2023/03/sprint-2.webp?w=645)
I personally find it very encouraging to see that more and more companies go down the route of experimentation and continuous discovery. Businesses are starting to realise that committing to a single solution upfront and implementing it in the hope that it will be successful can be a very risky strategy. “Sprint – How To Solve Big…
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My Product Management Toolkit (13): Continuous Discovery
I know it’s a bit of a bugbear of mine; people coming up with assumptions and jumping straight into solutions to address their assumptions: “I know what my customers want” “I know that I’m right” “I’ve got umpteen years of experience in this sector, I know what people want” “We’ve defined all customer requirements, we now…
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Midpoint: peer-to-peer foreign exchange
I’m increasingly getting the sense that everything is possible in FinTech, at least from a peer-to-peer (‘P2P’) perspective. For example, marketplace lenders like Funding Circle and Zopa are all based on a P2P model whereby borrowers and lenders can transact directly. I recently learned more about P2P foreign exchange services by listening to an episode…
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Azimo (Product Review)
Money remittance is big. Think Transferwise, WeSwap and World Remit; services that simplify the way in which to transfer money, offering attractive rates and a great user experience. Another good example is Azimo which I used to transfer some money to my motherland, The Netherlands: Fig. 1 – Screenshot of Azimo’s welcome screen on iOS Fig. 2…
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My Product Management Toolkit (8): learning who my users are
It’s great if you can find out what your user needs are but you’d also need to know who your users are in the first place. There’s risk of us product managers assuming that we know who our users are or how they behave. WRONG. I’ve learned over the years how important it is to know…
As I learn ... 