Money remittance is big. Think Transferwise, WeSwap and World Remit; services that simplify the way in which to transfer money, offering attractive rates and a great user experience. Another good example is Azimo which I used to transfer some money to the motherland, The Netherlands:
- How did Azimo come to my attention? – A few months ago I listened to an episode of the “Breaking Banks” podcast in which Marta Krupinska – co-founder of Azimo – explained what led her to start Azimo. I loved her story how she’d fly and back forth between Poland and the UK ‘strapped for cash’ because the exchange rates and commission fees weren’t great.
- My quick summary of Azimo (before using it) – I expect a service similar to the aforementioned TransferWise and World Remit. I would imagine that Azimo will cover a multitude of currencies.
- How does Azimo explain itself in the first minute? – “Send Worldwide” is what it says on the welcome screen when I open the Azimo app in iOS. The strap line below it reads: “Transfer money to over 200 countries, in over 70 countries, in minutes” (see Fig. 1 below).
- Getting started, what’s the process like (1)? – Creating an Azimo account feels very straightforward. The only thing I’m curious is about is the 5-digit pin I need to create – in addition to my password. I imagine that this for security reasons, but it doesn’t become apparent to me straight away.
- Getting started, what’s the process like (2)? – I feel encouraged when I land on a screen that promises that I can send money in 3 easy steps (see Fig. 2 below). I like that as soon as I start typing the name of the country that I want to send money to, the list of applicable countries starts appearing automatically (see Fig. 3 below). I know that this isn’t a groundbreaking feature, but simple things do help to make the overall user experience feel very intuitive. However, once I’ve chosen The Netherlands as the country that I want to send money, I’m slightly thrown by the screen that I then land on (see Fig. 4 below): I’m not clear why under “currencies” it gives me Euros and Dollars as options, nor I’m clear about what “SWIFT” entails as a ‘Delivery’ option. I know that mobile interfaces come with certain restrictions, but it would be helpful to provide users with some explanatory text, even if it’s just to reassure the user.
- Getting started, what’s the process like (3)? – I feel I’m getting close, but then I learn that I have to provide an IBAN code for the account that I want to transfer money to. By the time I come back to the app with my IBAN code – 5 minutes later – I seem to have lost the data that I’d entered previously and I’m back at square one. I wonder whether this is down to simple user error or some security issue that has thrown me out of the standard user journey. I believe it would be good to include upfront the information a user needs to have to have in order to transfer money. Also, a progress bar or some indicator of time or steps left remaining would really help in guiding the user through the process.
- Did the app deliver on my expectations? – It did, but I by the time I eventually completed the transaction I felt that the journey could have been even more intuitive; e.g. understanding upfront the bank/account details I need to provide and a better indication of user progress. Even though the overall experience could be improved in certain areas, I was happy with the outcome; payout into my Dutch account happened speedily and I was happy with the exchange rate and the fees that I had to pay.
Fig. 1 – Screenshot of Azimo’s welcome screen on iOS
Fig. 2 – Screenshot of Azimo’s “send money” landing screen on iOS
Fig. 3 – Screenshot of Azimo’s “Choose a country” screen on iOS
Fig. 4 – Screenshot of Azimo’s “Send Now” screen on iOS
Fig. 5 – Screenshot of Azimo’s “Send Now” screen on iOS
Fig. 6 – Screenshot of Azimo’s “Send Now” screen on iOS
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