Category: User Experience
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Karat (Product Review)

My summary of Karat before using it? I know that Karat is geared towards influencers, people with followings on social media platforms like TikTok and Instagram. I’m probably not part of Karat’s target audience 🙂 How does Karat explain itself in the first minute? “The back card for creators” is the first thing I read…
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Athena (Product Review)

My summary of Athena before using it? I expect an app similar to Goodreads; allowing me to keep track of the books I have read and those I want to read, as well as helping me discovering new others and book titles. How does Athena explain itself in the first minute? In the first minute,…
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Vestiaire Collective (Product Review)

My summary of Vestiaire Collective before using it? I think Vestiaire Collective (‘Vestiaire’) to be a marketplace for fashion. Similar to Poshmark, I expect Vestiaire to focus on high-end fashion. Not sure whether it’s just boutiques selling on Vestiaire or whether consumers can sell to other consumers through the platform. How does Vestiaire explain itself…
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Pinduoduo (Product Review)

Pinduoduo is China’s second largest shopping app; the company has only been around for 5 years but is already following closely on the heels of Alibaba which dominates the Chinese market through apps like JD.com and Taobao. For me there are four aspects of Pinduoduo’s product and proposition which make it stand out: team purchase,…
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Ola (Product Review)

Does the world need another ride hailing app!? Ola, one of the many rivals of Uber, recently got a license to operate in London and are looking to take over from Uber as London no. 1 ride sharing service. My quick summary of Ola before using it? I expect to see an app which looks and…
