Category: Product Management
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My Product Management Toolkit (8): learning who my users are
It’s great if you can find out what your user needs are but you’d also need to know who your users are in the first place. There’s risk of us product managers assuming that we know who our users are or how they behave. WRONG. I’ve learned over the years how important it is to know…
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World First (Product Review)
How did World First come to my attention? – World First came to my attention when reviewing Azimo and Transferwise, another London-based money transfer service. A simple Google search to find Azimo and Transferwise competitors surfaced World First. I subsequently learnt that WorldFirst specialises in foreign exchange – the conversion of one country’s currency into another –…
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My Product Management Toolkit (7): learning about user needs
A key thing I’ve learned as a product manager is to validate a proposed product strategy or user assumptions before committing a lot of time, money and effort to a specific product idea. I believe there’s a lot you can learn as a product person about user behaviour without having to rely on a dedicated…
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My Product Management Toolkit (6): Assessing Product Opportunities
Prioritisation. A lot of product managers will have a love-hate relationship with prioritisation; constantly having to choose between ideas and making tough tradeoff decisions. Whichever way you look at it, prioritisation is part and parcel of our job as product managers. Before you prioritise a specific solution, I’d always recommend you assess first whether the problem…
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WorldRemit (Product Review)
A few years ago I wrote about money remittance services like Transferwise and WeSwap. I recently came across another remittance service called WorldRemit and I decided to do a quick review and explore further: Fig. 1 – Screenshot of WorldRemit’s “Send Money Online Anytime, Anywhere” call to action on its homepage Fig. 2 – Screenshot of WorldRemit transaction form and…
As I learn ... 