Category: Measuring
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SQL – Learning about the basic “SELECT” statement
I’m still doing my Stanford online course on relational databases. Today, I learned about the basics of SQL, a special programming language designed for managing data held in a relational database. The teacher of the class, Jennifer Widom, kicked off the class by talking about the difference between a Data Definition Language (‘DDL’) and a…
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Learning more about running A/B tests
I love running A/B and multivariate (‘MVT’) tests. These are experiments designed to evaluate different design or copy variants, based on actual performance data. Instead of comparing or deciding on product options based on gut feel, an A/B or multivariate test allows to you to compare alternatives based on objective data and predefined success criteria.…
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“Thinking with Data” (Book Review)
It’s oh so easy to get immersed in analytics or big data sets without a clear idea of the questions one wants answered through data. The book Thinking with Data – How to Turn Information into Insights by Max Shron talks about how to get the most of data and how to go about looking for the…
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“Web Metrics” (Book Review)
When I asked analytics expert Barry Mann about any good books on analytics, his advice was short and sweet: “simple, read Web Metrics by Jim Sterne“. Even though this book was published back in 2002, Barry recommended this as a great textbook on analytics. And so it proved to be. “Web Analytics – Proven methods…
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Looking at key omni-channel analytics – Part 1
Over the past few weeks I’ve been learning about retailers and how they sell via a multitude of channels. The next thing for me now is to learn about some key omni-channel analytics. Let’s start with some questions to ask when measuring omni-channel retail and marketing: I’ll start by looking at the impact of online activities…
As I learn ... 