Category: Measuring

• “Designing with Data” (Book Review)

  

  I’d been looking forward to Rochelle King writing her book about using data to inform designs (I wrote about using data to inform product decisions a few years ago, which post followed a great conversation with Rochelle). Earlier this year, Rochelle published “Designing with Data: Improving the User Experience with A/B Testing”, together with Elizabeth F. Churchill and Caitlin Tan. The main…

  marcabraham

  November 10, 2017

  Data, Design, Measuring, Product Management, User Experience

  data, design, metrics, product design, product management, UX

• “Sprint” [Day 1] (Book Review)

  

  In my previous post I started looking at doing 5-day sprints to discover and test solutions for a problem that you’re trying to solve. This follows my reading of “Sprint” by Jake Knapp, John Zeratsky and Braden Kowitz. Once you’ve set the stage for a sprint, it’s time to kick things off: the first day of…

  marcabraham

  September 1, 2016

  Agile, Design, Digital Strategy, Lean, Measuring, Product Management, Startups, User Experience

  Agile, design, lean, product management, UX

• My Product Management Toolkit (3) – Goal Setting

  

  As part of my product management toolkit, I’ve thus far covered the creation of a product vision and the definition of a product strategy. The next thing to look at is goal setting: what are the business goals that a product strategy and or roadmap need to align with? I’ve learned the importance of goals to…

  marcabraham

  January 28, 2016

  Data, Measuring, Product Management

  data, metrics, monitoring, product management

• No more features on product roadmaps – Have themes or goals instead!

  

  You might have read my one of my previous blog posts about the so-called goal oriented roadmap. I  prefer goal-oriented roadmaps over their more traditional counterparts. My problem is that ‘classic’ roadmaps contain a mix of features and timings, but don’t provide any context whatsoever (I’ve included an example below). I typically don’t include features on a roadmap and focus on…

  marcabraham

  October 1, 2015

  Agile, Design, Lean, Measuring, Product Management, Product Marketing

  metrics, product management, strategy

• Gathering meaningful data during the user journey

  

  Since I started looking into omni-channel metrics last year, I’ve been learning how to best gather meaningful data at each step of the user journey. I recently came across a great piece by Gary Angel titled “A Data Model for the User Journey”. In his article, Gary aims to address the multi-source nature of our data…

  marcabraham

  May 24, 2015

  Data, Measuring, Product Management, User Experience

  cross-platform, data, metrics, monitoring, product management, UX