Categories
Amazon Digital Content Digital Strategy Gamification Google Microsoft Startups

Twitch and its appeal for Google and Microsoft

The other day, I heard about the rumoured takeover of Twitch by Google for the handsome amount of $1 billion. I have to be honest; up until that point I had never heard about Twitch. Reason enough to look into Twitch and a possible ratio for Google willing to spend such a large amount of cash on […]

Categories
Design Gamification User Experience

Which principles do underpin game design?

Gamification is more than just creating some mechanisms around rewards and motivation.  In his online lectures on gamification, Kevin Werbach – an Associate Professor of Legal Studies and Business Ethics at Wharton School – explained about some of the design rules which underpin gamification and game design: The Player Journey – Like with most journeys, games tend to have […]

Categories
Gamification

Gamification – Motivation and rewards

In the world of gamification one of the key questions is how to motivate people and how to keep them motivated. I recently did an online course on gamification, in which this topic was explored in quite some detail. The course was instructed by Kevin Werbach, an Associate Professor of Legal Studies and Business Ethics at […]

Categories
Digital Content Gamification Online Trends

Gamification – What is it?

I recently started doing an online course on “Gamification” which was lectured by Kevin Werbach, an Associate Professor of Legal Studies and Business Ethics at Wharton School, Pennsylvania. In his first couple of lectures, Kevin concentrated on the meaning of gamification and its value. Let’s start with a good definition of what gamification is: “The […]