Category: Gamification

• Gamification – Motivation and rewards

  In the world of gamification one of the key questions is how to motivate people and how to keep them motivated. I recently did an online course on gamification, in which this topic was explored in quite some detail. The course was instructed by Kevin Werbach, an Associate Professor of Legal Studies and Business Ethics at…

  marcabraham

  March 23, 2014

  Gamification

  gamification, socialmedia

• Gamification – What is it?

  I recently started doing an online course on “Gamification” which was lectured by Kevin Werbach, an Associate Professor of Legal Studies and Business Ethics at Wharton School, Pennsylvania. In his first couple of lectures, Kevin concentrated on the meaning of gamification and its value. Let’s start with a good definition of what gamification is: “The…

  marcabraham

  March 18, 2014

  Digital Content, Gamification, Online Trends

  gamification, productmanagement, strategy