Author: marcabraham
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“Lean Analytics” (Book Review)
Data is key. Analytics are key. But what does one need to measure? And why? Experienced entrepreneurs Alistair Croll and Benjamin Yoskovitz wrote “Lean Analytics”, which came out last month. “Lean Analytics” is a great book for anyone who wishes to learn more about validating an idea, building the right product and measuring growth. In…
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Creating my own product – How to develop it?
So I had spent some time thinking about my product vision and assessing my product idea, but I now had to work out how to best a develop a basic mobile app. I’d been dreading this moment since I don’t have a a development background. Where to start? Which operating system to start off with?…
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Book review: “Lean UX”
It was a situation that I had been in before: trying to get developers and interaction / UX designers to work together effectively. Not always easy. The UX person had worked out a vision of what the monitoring tool could look like, we then used these visuals as a starting point for internal discussion, trying…
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Developing my own product – Assessing my product idea
After I spent some time thinking about a vision for my product, the logical next step was to assess my idea. Naturally, I was excited about creating a mobile app that lists Hip Hop gigs and releases but at the same time I worried that no one was waiting for this new product or that it…
As I learn ... 