Tag: strategy

• App review: Zuora

  One of the product areas I’m keen to learn more about is billing; understanding how small businesses go about (recurring) billing. A few years ago, I used Recurly to power subscription management and payments for a music streaming service. I’ve now discovered Zuora, who aspire to “turn your customers into subscribers.” “The world subscribed” –…

  marcabraham

  November 23, 2016

  Digital Strategy, eCommerce, FinTech, Product Management

  cross-platform, design, FinTech, productmanagement, startup, strategy, technology, UX

• My Product Management Toolkit (14): Product Portfolio Planning

  

  One of the key things that I’ve had to learn over the last couple of years is how to best manage a portfolio of products. When I started out as a product manager, I could focus on a single product and was fully accountable for the performance of that product. However, as time has gone by,…

  marcabraham

  October 18, 2016

  Digital Strategy, Product Management

  metrics, product management, strategy

• “Sprint” [Day 5] (Book Review)

  

  The fifth and final day of the sprint is all about interviewing your (target) customers and learning from how they interact with your prototype. Interview “Five is the magic number”, is the point that Knapp, Zeratsky and Kowitz are making in Sprint with regard to the number of people to interview. The value of this…

  marcabraham

  September 11, 2016

  Agile, Design, Lean, Product Management, Startups, User Experience

  Agile, design, lean, productmanagement, strategy, UX

• “Sprint” [Setting the stage] (Book Review)

  

  I personally find it very encouraging to see that more and more companies go down the route of experimentation and continuous discovery. Businesses are starting to realise that committing to a single solution upfront and implementing it in the hope that it will be successful can be a very risky strategy. “Sprint – How To Solve Big…

  marcabraham

  August 29, 2016

  Design, Digital Strategy, Google, Product Management, Startups, User Experience

  design, Google, product management, strategy, technology, UX

• My Product Management toolkit (12): My 90 Day Plan as a Product Person

  

  Soon I’ll be starting a new role as a Head of Product at a great FinTech business in London. I’m very excited about the role. There’s a lot of opportunity to make an impact and influence change. But where do I start? How do I prioritise change? These questions prompted me to start thinking about…

  marcabraham

  July 19, 2016

  Product Management

  lean, metrics, product management, strategy, technology