Tag: metrics
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My Product Management Toolkit (65): creating – customer and business – impact
At a time where people in the industry seem to question the added value of Product Managers (PMs) there’s even more reason for PMs to focus on the impact that they’re making through their products. The need for PMs to ensure to move the needle on their company’s bottom line is not a new one,…
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My Product Management Toolkit (28): Testing Price Sensitivity
Normally when I talk to other product managers about product pricing, I get slightly frightened looks in return. “Does that mean I need to set the price!?” or “am I now responsible for the commercial side of things too!?” are just some of the questions I’ve had thrown at me in the past. “No” is…
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My Product Management Toolkit (25): Understanding the “Unit Economics” of Your Product
As a product manager it’s important to understand the unit economics of your product, irrespective of whether you’re managing a physical or a digital product. Unit economics are the direct revenues and costs related to a specific business model expressed on a per unit basis. These revenues and costs are the levers that impact the…
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“Designing with Data” (Book Review)
I’d been looking forward to Rochelle King writing her book about using data to inform designs (I wrote about using data to inform product decisions a few years ago, which post followed a great conversation with Rochelle). Earlier this year, Rochelle published “Designing with Data: Improving the User Experience with A/B Testing”, together with Elizabeth F. Churchill and Caitlin Tan. The main…
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My Product Management Toolkit (14): Product Portfolio Planning
One of the key things that I’ve had to learn over the last couple of years is how to best manage a portfolio of products. When I started out as a product manager, I could focus on a single product and was fully accountable for the performance of that product. However, as time has gone by,…
As I learn ... 