Tag: design
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“Designing for Behavior Change” (Book Review)
This article was first published in August ’14 on http://www.nirandfar.com/2014/08/designing-for-behavior-change-book-review.html Behavioural economics, psychology and persuasive technology have proven to be very popular topics over the past decade. These subjects all have one aspect in common; they help us understand how people make decisions in their daily lives, and how those decisions are shaped by people’s…
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App review: OpenTable
“The UK’s number one restaurant booking website” is what it says on OpenTable’s homepage. One of the reasons why I was keen to find out more about OpenTable is the fact that it serves two types of customers since its connects restaurateurs with customers. This is a similar mechanism which Carwow specialises in, a website which…
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The importance of digital product pages
In an online retail course which I did recently, its instructor Ian Jindal talked about the importance of retailers getting their product pages right, making sure these pages are relevant to the consumer. Even though consumers don’t think in terms of traditional sales funnels, and might use a variety of sources to come to a purchase decision,…
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“Designing Multi-Device Experiences” (Book Review)
This article was first published in July ’14 on http://www.nirandfar.com/2014/07/how-successful-companies-design-for-users-multi-device-lives.html: We live in a world where the number of connected devices is growing on a daily basis at an immense rate, with people constantly switching between these devices (PCs, smartphones, tablets, TVs and more). The question arises how we can design optimally for a device to…
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Priya Prakash explains about Design Principles at Mobile Academy
As part of the Mobile Academy curriculum, I recently attended a class by Priya Prakash on “design principles”. Priya is a very experienced designer and has founded Design for Change, a London-based urban experience design studio. Priya started off the session by explaining that design principles describe the experience of core values of a product or a…
As I learn ... 