Tag: content
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Toutiao (Product Review)
Fig. 1 – Screenshot of www.toutiao.com/ homepage When I first heard about Toutiao I thought it might be just another news app, this coming one from China. I learned, however, very quickly that Toutiao is much more than just a news app; at the time of writing, Toutiao has more than 700 million users in total, with…
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Learning more about EdTech (Part 1)
I’m currently doing an online course, learning more about UX design, and I’ve already provided my course provider some feedback on how they can improve their online course experience … I guess I can’t help myself. This experience prompted me to look into the education tech or the “EdTech” space a bit more, starting by…
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How to create copy that works well for search engines?
Previously I’ve been learning about writing effective copy. I now want to learn more about how to best write for search engine optimisation. I used a great ebook titled “How to Create Compelling Content that Ranks Well in Search Engines” by Copyblogger to help me with this. One of the first aspects raised in “How to Create…
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Uncover (Product Review)
A while ago I reviewed the OpenTable app, learning how OpenTable helps people to manage their restaurant bookings. I then came across Uncover, an iOS app which lets users “Discover and book London’s most desirable restaurants. Tonight.” The phrase “most desirable restaurants” sparked my interest. It will be good to see how Uncover’s focus on London’s top…
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Learning to write copy for the Web
Copy. Words. We all need them. On a piece of paper. On your phone. On the Web. I recently decided to learn more about writing copy, particularly aimed at writing for the Web. The first question that I asked myself was “what makes effective copy?” From The 5P Approach to Copy that Crushes It by Copyblogger I…
As I learn ... 