Category: Product Marketing
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My Product Management Toolkit (11): Assessing the Market
As a product person it’s extremely important to keep a finger on the market pulse at all times. It can be very easy to get locked into a tunnel vision where you’re so focused on developing your product that you loose sight of market needs or what your competition are doing. Let’s be clear: this…
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My Product Management Toolkit (10): Jobs-To-Be-Done
How does one combat what I call ‘featuritis’? This innate need among most of us to come up with new features or projects all the time without taking a step back to figure out the customer problem worth solving. I recently came across a company where they’d created so many features and products that they’d lost track of what constituted…
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Carspring (Product Review)
I like cars. I like marketplaces. I worked at carwow. It’s fair to say that cars and marketplaces is a good combination for me. I was therefore very excited when I came across Carspring, a UK based marketplace for used cars. My initial thought was “why do we need another platform for selling and buying…
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No more features on product roadmaps – Have themes or goals instead!
You might have read my one of my previous blog posts about the so-called goal oriented roadmap. I prefer goal-oriented roadmaps over their more traditional counterparts. My problem is that ‘classic’ roadmaps contain a mix of features and timings, but don’t provide any context whatsoever (I’ve included an example below). I typically don’t include features on a roadmap and focus on…
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What is psychographic segmentation?
As a product person, I’m always interested in segmentation as there’s no such thing as a universal customer with the same characteristics or behavioural traits. There are many different ways to identify and target a specific group within a population, and I came across “psychographic segmentation” as a way of segmenting your target audience. Psychographic segmentation…
As I learn ... 