Category: eCommerce
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EDITD and applying big data analytics to the fashion industry
Since I went to a talk about visual search of fashion products, I’ve been keen to find out more about how the fashion industry uses big data analytics to make product decisions. I then came across EDITD, which is a real-time fashion analytics company based in London. Given my passion for both fashion and data,…
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Find similar fashion through Cortexica visual search
Last week, I went to a great talk by Alex Semenzato, who works as a Business Development Manager at Cortexica and is founder of FashTech. In his talk, Alex explained about the visual technology as developed by Cortexica. He discussed this technology in the context of fashion products, making the case for how visual search…
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What to expect from Amazon’s anticipatory shipping patent?
Earlier this year Amazon patented its “anticipatory shipping” solution, which basically comes down to Amazon shipping products even before customers have ordered them. Amazon will use an algorithm to pre-determine things that people want to buy, based on a mix of data including previous purchases, questionnaires, wish lists, browsing data, demographic data, etc. Even though…
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What to do with Apple’s “iBeacon”?
The ‘iBeacon’ is Apple’s recent product which uses location-sensing technology to help extend location services within the iOS operating system. For example, with the help of an iBeacon an iOS device or other hardware can alert its (location based) apps when a user leaves or enters a certain location. Also, when a user is getting closer…
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How supermarkets are becoming entertainment platforms
Over the past year or so supermarket giants such as Sainsbury’s and Tesco have started venturing into entertainment content. A good example is supermarket giant Tesco which acquired We7 (digital music) and Blinkbox (video on demand) last year. Its UK competitor Sainsbury bought online entertainment platform Global Media Vault and Anobii (eBooks) around the same time. I wondered about…
As I learn ... 