Category: eCommerce
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WeSwap (Product Review)
It’s all about the “sharing economy” these days. Think Uber, Airbnb and JustPark. Sharing is starting to become a ‘thing’ in the finance sector too; TransferWise is a good example in this respect. I recently came across WeSwap, which is a peer-to-peer travel money exchange service founded two years ago. I decided to review the…
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How made.com connects online and offline
Made.com has been around for a good few years and has made a name for itself by offering designer furniture online. However, I hadn’t realised that apart from their online platform, Made.com also have 2 showrooms (in London and in Yorkshire respectively). Keen to find out more about how Made.com combine a user’s online and offline experience,…
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Learning to write copy for the Web
Copy. Words. We all need them. On a piece of paper. On your phone. On the Web. I recently decided to learn more about writing copy, particularly aimed at writing for the Web. The first question that I asked myself was “what makes effective copy?” From The 5P Approach to Copy that Crushes It by Copyblogger I…
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AO.com (Product Review)
Looking at eCommerce sites helps me to learn more about effective User Experience design and user journeys. I recently looked at AO.com, a UK website specialised in selling white goods. Fig. 1 – Screenshots of the homepage of AO.com Fig. 2 – Different ways to discover fridges on AO.com Way 1 – Via top level…
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Site review: Carwow
“Be a happy car buyer” is what it says on the homepage of http://www.carwow.co.uk/. The promise here is that people will “Experience new car buying without any of the hassle or uncertainty”. Carwow’s proposition is effectively a reverse marketplace; enabling users to specify the car that they would like to buy and attracting offers based on their specifications. Once…
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