Category: eCommerce
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Pinduoduo (Product Review)

Pinduoduo is China’s second largest shopping app; the company has only been around for 5 years but is already following closely on the heels of Alibaba which dominates the Chinese market through apps like JD.com and Taobao. For me there are four aspects of Pinduoduo’s product and proposition which make it stand out: team purchase,…
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Ray-Ban Virtual Try On (Product Review)

I was keen to try Ray-Ban’s recently introduced virtual capability to see if it helps in figuring out the best sunglasses for me: I have to admit, it initially wasn’t obvious to me how I could try on this pair of sunglasses, the “try them on” call to action underneath the product didn’t stand out…
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North (Product Review)

Ever since I reviewed Warby Parker last year I’ve been intrigued by companies that aim to disrupt the experience of buying glasses. So when I heard about a company called North, my ears perked up and I decided to explore their product further: My quick summary of North before using it – I expect a…
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Poshmark (Product Review)

My quick summary of Poshmark before using it – All I know is that Poshmark is a fashion site which has enjoyed phenomenal success recently and is rumoured to IPO later this year. How does Poshmark explain itself in the first minute – “#1 way to buy and sell fashion” is the main strap-line on…
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Shift (Product Review)

Having worked on a number of online marketplace products, I’m always curious about other online marketplaces out there. So you might be able to imagine my excitement when I came across Shift, a US-based marketplace for new and used cars. Having bought used cars before, I feel that the used car industry is ripe for…
