Category: Digital Strategy
-
In-car platforms are growing, with Ford and GM opening up to developers
A while ago I wrote about Cadillac and its car infotainment system. Long hailed as one of the key digital trends for the next few years to come, it looks like in-car platforms are going to fulfil their promise this year. There are a few recent developments which clearly point into this direction: Launch of…
-
Barnes & Noble doesn’t only do books and tablets, it also does recommendations
I’m always intrigued to find out how digital businesses tackle the issue of user engagement through tailored recommendations. Content providers like Netflix and Amazon notoriously spend a lot of money and effort into their recommendation engines and it was interesting to find about how Barnes & Noble (‘B&N’) are now handling recommendations through their latest “NOOK” device.…
-
Apple’s iPad and its “price umbrella”
Hearing Charles Arthur, Technology Editor with The Guardian, talk about a “price umbrella” intrigued me. He mentioned these two words in relation to the launch of the iPad Mini and I wondered how a price umbrella works. This is what I’ve since learnt: Price umbrella – This term refers to the pricing effect typically created…
-
Learning about creating a good product vision
Over the past few weeks I have been learning a lot about ‘product vision’, creating a mission statement for a product or an overarching vision for a product portfolio. It made me wonder. Is a product vision always a future, pie-in-the-sky idea of where one expects a product to be? Are you allowed to make…
-
DRM free ebooks!? It is going to happen …
Last year I wrote about J.K. Rowling, author of the immensely successful “Harry Potter” series, breaking out of the traditional publishing mould by offering Harry Potter ebooks through her own site. Another interesting recent development within the ebook world is digital publishers slowly starting to drop digital rights management (‘DRM’) from their ebooks. The main…
As I learn ... 