Categories
Amazon Digital Content Digital Publishing Digital Strategy eCommerce

Barnes & Noble doesn’t only do books and tablets, it also does recommendations

I’m always intrigued to find out how digital businesses tackle the issue of user engagement through tailored recommendations. Content providers like¬†Netflix¬†and Amazon notoriously spend a lot of money and effort into their recommendation engines and it was interesting to find about how Barnes & Noble (‘B&N’) are now handling recommendations through their latest “NOOK” device. […]