Category: Digital Strategy
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What to do with Apple’s “iBeacon”?
The ‘iBeacon’ is Apple’s recent product which uses location-sensing technology to help extend location services within the iOS operating system. For example, with the help of an iBeacon an iOS device or other hardware can alert its (location based) apps when a user leaves or enters a certain location. Also, when a user is getting closer…
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Book review: “Developing Products in Half the Time”
Partly due to the advocates of the Lean Startup movement, these days lots of people in the product space talk about rapid product development and looking at ways to get their products to market faster. Actually, one could argue that the roots of this idea are much older and the book “Developing Products in Half…
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Getting to grips with Stanford’s Design Thinking
Over the past summer I did an online course with Stanford University which was all about “Design Thinking”. Design Thinking is a fairly new approach, established at Stanford’s Institute of Design, and is all about improving design experiences through a collaborative and iterative approach. The key promise which underpins Design Thinking is its usage to tackle…
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Developing my own product – Where to start measuring?
So I had designed and developed a minimum viable product for my HipHopListings iOS app. I had worked very closely with Alex the developer, designed the mobile workflow and outlining the way I expected users to interact with HipHopListings on their iOS devices. I tested, tested and tested. It led to some critical bug fixes…
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Mike Lynch and his lessons learned
Last week I went to talk by founder Mike Lynch founder of Autonomy, a very successful software business that got acquired by Hewlett Packard last year. Since that acquisition, Mike has been involved in all kinds of battles with HP and its CEO Meg Whitman. Luckily that’s not what this talk focused on. Instead, Mike shared…
As I learn ... 