Tag: UX
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Interviewing customers to explore problems and solutions
I recently learned more about the distinction between ‘problem interviews’ and ‘solution interviews’, when interacting with your customers. The problem interview is Ash Maurya’s term for the interview you conduct to validate whether or not there’s a real problem that our target audience has. In contrast, the goal of a solution interview is to find out what…
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Experience Mapping – Learning from Adaptive Path
I do User Story Mapping. I do Impact Mapping. And I’ve recently added another forming of ‘mapping’ to my arsenal: “Experience Mapping.” I learned about Experience Mapping through this very helpful guide by Adaptive Path. An Experience Map is useful tool for capturing and presenting key insights that occur across user experiences with a particular…
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JustGiving (Product Review)
The last few years have shown a great boom in projects and products originating from crowdfunds such as Kickstarter and Indiegogo. UK based JustGiving is well known for enabling people to raise funds at scale, making it easy for individuals to raise money for a charity of their choice. Over the last few years, JustGiving have now established their own…
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Gathering meaningful data during the user journey
Since I started looking into omni-channel metrics last year, I’ve been learning how to best gather meaningful data at each step of the user journey. I recently came across a great piece by Gary Angel titled “A Data Model for the User Journey”. In his article, Gary aims to address the multi-source nature of our data…
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audioBoom (Product Review)
I love listening to podcasts and therefore regularly use platforms like iTunes (not the best user experience) and TuneIn (lots of choice). Although I’d heard of audioBoom, I haven’t used it yet. Let’s give it a go and see what the product is like: Fig. 1 – Screenshot of audioBoom’s opening screen Fig. 2 – Screenshot of…
As I learn ... 