Category: Product Management

• My Product Management Toolkit (14): Product Portfolio Planning

  

  One of the key things that I’ve had to learn over the last couple of years is how to best manage a portfolio of products. When I started out as a product manager, I could focus on a single product and was fully accountable for the performance of that product. However, as time has gone by,…

  marcabraham

  October 18, 2016

  Digital Strategy, Product Management

  metrics, product management, strategy

• “Sprint” [Day 5] (Book Review)

  

  The fifth and final day of the sprint is all about interviewing your (target) customers and learning from how they interact with your prototype. Interview “Five is the magic number”, is the point that Knapp, Zeratsky and Kowitz are making in Sprint with regard to the number of people to interview. The value of this…

  marcabraham

  September 11, 2016

  Agile, Design, Lean, Product Management, Startups, User Experience

  Agile, design, lean, productmanagement, strategy, UX

• “Sprint” [Day 4] (Book Review)

  

  Once you and your team have created storyboards, you’ll spend the fourth day of the sprint creating a prototype. In “Sprint”, Jake Knapp, John Zeratsky and Braden Kowitz talk about a “fake it” approach to turn a storyboard into a realistic prototype. Fake It The fourth day of your sprint is all about illusion; instead…

  marcabraham

  September 10, 2016

  Agile, Design, Lean, Product Management, Startups, User Experience

  Agile, design, lean, product management, UX

• “Sprint” [Day 3] (Book Review)

  

  Once you’ve starting to think about possible solution – during Day 2 of the sprint – the next step is to take your huge pile of solutions and decide on which solution(s) to prototype. In the morning, you’ll review and critique the different solutions and select those solutions which you feel have the best change…

  marcabraham

  September 7, 2016

  Agile, Design, Lean, Product Management, Startups, User Experience

  design, Google, lean, product management, UX

• “Sprint” [Day 2] (Book Review)

  

  Once you’ve set a target as part of Day 1 of your sprint, the next step is for you and your team to look at solutions. On the second day of the sprint, you’ll be coming up with solutions, and sketching them. This day consists of two key activities: (1) review ideas to remix and…

  marcabraham

  September 3, 2016

  Agile, Design, Google, Lean, Product Management, Startups, User Experience

  Agile, design, lean, product management, startup, UX