Category: Digital Strategy
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“Crossing the Chasm” (Book Review)
I recently read both Crossing the Chasm and Big Bang Disruption, which are two books covering a similar topic: how do you position and sell innovative products in fast pace market? “Crossing the Chasm” by Geoffrey A. Moore was first published in 1991 and talks about how to bridge the “chasms” which can occur in the traditional…
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The what and why of programmatic marketing
The term “programmatic marketing” is relatively new. Ben Plomion, VP Marketing at Chango, first wrote about programmatic marketing back in 2012. In this article he expands on the ‘what’ and the ‘why’ of programmatic marketing. Ben’s piece formed a great starting point for me to learn more about what programmatic marketing means and what its…
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App review: OpenTable
“The UK’s number one restaurant booking website” is what it says on OpenTable’s homepage. One of the reasons why I was keen to find out more about OpenTable is the fact that it serves two types of customers since its connects restaurateurs with customers. This is a similar mechanism which Carwow specialises in, a website which…
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Mr & Mrs Smith – Learning from Tamara Heber-Percy
Last week I wrote about Mr & Mrs Smith, a 12-year old UK company that curates luxury boutique hotels, and its personalisation drive. A few days ago I attended a talk by Tamara Heber-Percy, co-founder and CTO of Mr & Mrs Smith. In this talk, largely aimed at MBA students at London Business School, Tamara talked…
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Mr & Mrs Smith’s personalisation drive
I’m pretty familiar with recommendations and personalisation in media; companies like Spotify and Netflix specialise in providing their users with relevant content based on their -implicit and explicit- preferences. The other day, I found out about luxury online hotel booking site Mr & Mrs Smith starting to provide more personalised content to its customers. I looked into what…
As I learn ... 