Category: Book Reviews
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“Build” (Book Review)
Tony Fadell is probably one of the most successful and well known product people alive. Fadell led the teams that built the iPod, the iPhone and was the CEO of Nest, the popular thermostat which was later on acquired by Google. In “Build: An Unorthodox Guide to Making Things Worth Making” Fadell reflects on his…
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“The Crux” (Book Review)
“Good Strategy. Bad Strategy” is one of my favourite books on strategy and one that I often refer back to. In “Good Strategy. Bad Strategy”, corporate strategy expert Richard Rumelt writes about the ‘kernel’ of a good strategy. This kernel has three elements: (1) a diagnosis of the main challenge or problem, (2) a guiding…
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“Loved” (Book Review)
“The work is both highly strategic and tactical. But it is far more than creating product collateral, doing sales enablement or managing launches, a common misperception of the role” reads one of the opening paragraphs of Loved: How to Rethink Marketing for Tech Products. “Loved” is a book by Martina Lauchengco, an experienced product marketer…
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“The Team that Managed Itself” (Book Review)
Reading the back cover of “The Team that Managed Itself: A Story of Leadership” by Christina Wodtke there’s an interesting quote from Marty Cagan, internationally renowned product management thinker and author: “In this new book, Christina has tackled what I consider the most important problem in the tech industry. Only a small fraction of product…
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“Sales Pitch” (Book Review)
Last year I reviewed “Obviously Awesome”, a book by April Dunford about the intricacies of effective product positioning. In her latest book, “Sales Pitch”, Dunford explains how we can use positioning to deliver successful sales pitches. Sales people assume that prospects want an answer to the question “Why should I pick you?” Instead, the question…
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