Category: Book Reviews
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“The Emotional Life of Your Brain” (Book Review)
In 2012, Richard J. Davidson, Ph.D. with Sharon Begley, published The Emotional Life of Your Brain. Davidson is a professor of psychology and psychiatry at the University of Wisconsin-Madison. “The Emotional Life of Your Brain” explores how the unique patterns of our brain affect the ways in which we think, feel and live – and how…
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“Big Bang Disruption” (Book Review)
After reading “Crossing the Chasm” by Geoffrey A. Moore, I read “Big Bang Disruption: Strategy in the age of Devastating Innovation” by Larry Downes and Paul Nunes. I could stop the book review right here by saying that the product lifecycle of a traditional product looks very different to that of a “Big Bang Disruptor”. The…
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“Crossing the Chasm” (Book Review)
I recently read both Crossing the Chasm and Big Bang Disruption, which are two books covering a similar topic: how do you position and sell innovative products in fast pace market? “Crossing the Chasm” by Geoffrey A. Moore was first published in 1991 and talks about how to bridge the “chasms” which can occur in the traditional…
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“Thinking with Data” (Book Review)
It’s oh so easy to get immersed in analytics or big data sets without a clear idea of the questions one wants answered through data. The book Thinking with Data – How to Turn Information into Insights by Max Shron talks about how to get the most of data and how to go about looking for the…
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“Designing for Behavior Change” (Book Review)
This article was first published in August ’14 on http://www.nirandfar.com/2014/08/designing-for-behavior-change-book-review.html Behavioural economics, psychology and persuasive technology have proven to be very popular topics over the past decade. These subjects all have one aspect in common; they help us understand how people make decisions in their daily lives, and how those decisions are shaped by people’s…
As I learn ... 