Tag: monitoring
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Some considerations regarding data-driven design
Whilst slightly struggling with identifying the most effective measurements for my own product I’m nevertheless learning lots of new things about when (not) to use data in developing products. I’ve been learning more about data-driven product design and some of the key things to consider when using data to inform your product decisions: Measuring events – What…
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“Lean Analytics” (Book Review)

Data is key. Analytics are key. But what does one need to measure? And why? Experienced entrepreneurs Alistair Croll and Benjamin Yoskovitz wrote “Lean Analytics”, which came out last month. “Lean Analytics” is a great book for anyone who wishes to learn more about validating an idea, building the right product and measuring growth. In…
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Learning about becoming a good product owner
I recently did a Certified Scrum Product Owner course (‘CSPO course’) facilitated by Gabrielle Benefield. Gabrielle is a very experienced product manager and agile specialist, who has worked closely with businesses and agile practitioners to establish agile development practices. Doing this course helped in driving home some of the key responsibilities of a good product owner:…
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“Genchi genbutsu” and continuous improvement
When one wants to learn more about “lean”, then it is almost impossible to avoid the ‘Toyota way’. The Japanese car manufacturer has a strong reputation when it comes to continuous improvement (“kaizen“) and ‘lean’ manufacturing. Eric Ries has made a quite a name for himself by applying the ‘lean’ methodology to startups, with many…
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IBM buys DemandTec – What does this deal tell us?
IBM’s recent acquisition of DemandTec sits within IBM’s “Smarter Commerce” initiative. This strategy is all about enabling businesses to quickly adjust prices, promotions and other marketing efforts by analysing online and in-store buying trends. One could argue that this deal is just a takeover like many others. However, these are some of the things about…
