Tag: marketing
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My Product Management Toolkit (66): what any PM needs to know about Product Marketing
For some time now, Apple has merged product marketing and product management into a single role. Take a look at the job description for an Apple Vision Pro Product Manager that I came across recently: As a member of our Product Management group, you’ll represent the customer throughout a product’s journey. You’ll develop and apply…
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Synthesia (Product Review)
My summary of Synthesia before using it – Using generative AI to convert text or voice into video, similar to tools like Captions and Veed. How does Synthesia explain itself in the first minute? “Turn text to video, in minutes.” So Synthesia isn’t converting voice (yet), but will use text to “create studio-quality videos with…
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“Loved” (Book Review)
“The work is both highly strategic and tactical. But it is far more than creating product collateral, doing sales enablement or managing launches, a common misperception of the role” reads one of the opening paragraphs of Loved: How to Rethink Marketing for Tech Products. “Loved” is a book by Martina Lauchengco, an experienced product marketer…
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“Sales Pitch” (Book Review)
Last year I reviewed “Obviously Awesome”, a book by April Dunford about the intricacies of effective product positioning. In her latest book, “Sales Pitch”, Dunford explains how we can use positioning to deliver successful sales pitches. Sales people assume that prospects want an answer to the question “Why should I pick you?” Instead, the question…
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“Obviously Awesome” (Book Review)
When I first came across the book “Obviously Awesome”, I was a bit sceptical; “not another book on positioning?!” and “how applicable will this book be?!” However, April Dunford, the author of “Obviously Awesome”, often shares great insights about the world of product marketing, and I was keen to read her thoughts about product positioning.…
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