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Data Digital Content Digital Strategy eCommerce Measuring

Mr & Mrs Smith’s personalisation drive

I’m pretty familiar with recommendations and personalisation in media; companies like Spotify and Netflix specialise in providing their users with relevant content based on their -implicit and explicit- preferences. The other day, I found out about luxury online hotel booking site Mr & Mrs Smith starting to provide more personalised content to its customers. I looked into what […]

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Data Digital Strategy eCommerce User Experience

Order Dynamics and omni-channel commerce

There are plenty of ‘big data’ analytics companies out there, particularly in the eCommerce space, but I was intrigued to find out more about a company called Order Dynamics. Order Dynamics’ strap line is pretty self-explanatory: “powering the new reality of retail: helping retailers activate commerce from first interaction to fulfilment”. The company offers a number of […]

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Data Measuring

Using data to inform product decisions

A few months ago, I delivered a talk to an audience of product managers about the importance of having a data informed approach (see Fig. 1 below). As a product person, using data optimally to help make product decisions is critical. It’s something that I try to work on every day. I’m constantly learning about things […]

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Data Measuring Mobile Online Trends Open Data Technology

Ben Essen and The Quantified Self

The other day I heard a few people use the term “quantified self”. Through Wikipedia I learned that the quantified self stands for “a movement to incorporate technology into data acquisition on aspects of a person’s daily life in terms of inputs, states, and performance.” In other words, this is all about quantifying peoples’ lives and behaviours, […]