Category: Product Marketing
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My Product Management Toolkit (66): what any PM needs to know about Product Marketing
For some time now, Apple has merged product marketing and product management into a single role. Take a look at the job description for an Apple Vision Pro Product Manager that I came across recently: As a member of our Product Management group, you’ll represent the customer throughout a product’s journey. You’ll develop and apply…
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The Product-Led Playbook (Book Review)
“The Product-Led Playbook” has been written by Wes Bush as a practical companion to his previous books about product-led growth. Bush’s earlier book, Product-led growth, is all about designing and building products in such a way that the product itself can drive user acquisition, expansion, and retention. Things like subscription renewals or account upgrades are…
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“Loved” (Book Review)
“The work is both highly strategic and tactical. But it is far more than creating product collateral, doing sales enablement or managing launches, a common misperception of the role” reads one of the opening paragraphs of Loved: How to Rethink Marketing for Tech Products. “Loved” is a book by Martina Lauchengco, an experienced product marketer…
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“Sales Pitch” (Book Review)
Last year I reviewed “Obviously Awesome”, a book by April Dunford about the intricacies of effective product positioning. In her latest book, “Sales Pitch”, Dunford explains how we can use positioning to deliver successful sales pitches. Sales people assume that prospects want an answer to the question “Why should I pick you?” Instead, the question…
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What is Outbound Product Management?
If there’s one thing I’ve noticed about the product management space is that it’s rife with new terms and concepts. I love how product management is a space that’s evolving constantly, so it’s natural that there will always be new terms and concepts. It can be confusing though!* Most recently, I learned about ‘Outbound Product…
As I learn ... 