Category: Digital Content

• Gamification – What is it?

  

  I recently started doing an online course on “Gamification” which was lectured by Kevin Werbach, an Associate Professor of Legal Studies and Business Ethics at Wharton School, Pennsylvania. In his first couple of lectures, Kevin concentrated on the meaning of gamification and its value. Let’s start with a good definition of what gamification is: “The…

  marcabraham

  March 18, 2014

  Digital Content, Gamification, Online Trends

  gamification, productmanagement, strategy

• Developing my own product – Where to start measuring?

  So I had designed and developed a minimum viable product for my HipHopListings iOS app. I had worked very closely with Alex the developer, designed the mobile workflow and outlining the way I expected users to interact with HipHopListings on their iOS devices. I tested, tested and tested. It led to some critical bug fixes…

  marcabraham

  June 20, 2013

  Agile, Apple, Digital Content, Digital Strategy, Measuring, Mobile, Music, Product Management, Technology, User Experience

• Developing my own product – Creating a Minimum Viable Product

  Now that my efforts to develop the HipHopListings iOS app myself had not provided me with the desired results, I decided to seek help. I got as far as creating a basic app version of my existing HipHopListings (‘HHL’) blog and installing it onto my phone. However, it became pretty clear very quickly that Apple…

  marcabraham

  May 22, 2013

  Agile, Apple, Digital Content, Digital Strategy, Mobile, Product Management, Social Media, Startups, Technology, User Experience

• How supermarkets are becoming entertainment platforms

  Over the past year or so supermarket giants such as Sainsbury’s and Tesco have started venturing into entertainment content. A good example is supermarket giant Tesco which acquired We7 (digital music) and Blinkbox (video on demand) last year. Its UK competitor Sainsbury bought online entertainment platform Global Media Vault and Anobii (eBooks) around the same time. I wondered about…

  marcabraham

  May 20, 2013

  Amazon, Digital Content, Digital Strategy, eCommerce, Online Trends, Product Management, Technology

  Amazon, cross-platform, eCommerce, Lovefilm, Netflix, streaming, TV

• What to make of Twitter #music

  Last week it finally happened: Twitter launched its own music service in Twitter #music. This is “a new service that will change the way people find music, based on Twitter.” Like so many other music and content-oriented services out there, Twitter is trying to crack the holy grail that is ‘discovery’. Here are three reasons why…

  marcabraham

  April 24, 2013

  Digital Content, Music, Social Media

  Music, socialmedia, Twitter