Author: marcabraham
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My Product Management Toolkit (48): Systems Thinking
“No problem ever exists in complete isolation. Every problem interacts with every other problem and is therefore part of a set of interrelated problem, a system of problems.” Russell Ackoff Rusell Ackoff, pioneer in systems thinking, used to explain that “A system isn’t the sum of the behaviour of its parts; it’s the product of…
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“Obviously Awesome” (Book Review)
When I first came across the book “Obviously Awesome”, I was a bit sceptical; “not another book on positioning?!” and “how applicable will this book be?!” However, April Dunford, the author of “Obviously Awesome”, often shares great insights about the world of product marketing, and I was keen to read her thoughts about product positioning.…
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Do you have a product mindset?
Don’t know about you, but I tend to think and talk a lot about the “product mindset”. There are a lot of great product management tools and techniques out there, but they become ever so powerful when you pair them with a strong product mindset. For me the product mindset comes down to four key…
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My Product Management Toolkit (47): “Different Hats”
Working cross-functionally is a critical part of product management. Products are never developed or improved in isolation. They are the result of engineers, designers, marketeers, sales people, legal counsel and product managers working together. To do so, understanding the people that you’re collaborating with and what’s important to them, is a vital prerequisite for achieving…
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“Ask Your Developer” (Book Review)
“The truth is that most software is pretty simple. It’s what developers call CRUD applications: Create, Read, Update, Delete. Most apps online are forms that let the user input data, modify data, report out data, or delete data. Nearly every website or mobile app you’ve ever used is 95 percent CRUD operations. This isn’t rocket…
As I learn ... 