Tag: strategy
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What is psychographic segmentation?
As a product person, I’m always interested in segmentation as there’s no such thing as a universal customer with the same characteristics or behavioural traits. There are many different ways to identify and target a specific group within a population, and I came across “psychographic segmentation” as a way of segmenting your target audience. Psychographic segmentation…
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“What Product Managers Need To Know About Rapid Prototyping” (Book Review)
“What Product Managers Need To Know About Rapid Prototyping” by Mike Fishbein and Josh Wexler is a great ebook for any product manager keen on prototyping before building the actual product. Mike Fishbein is a content manager with Alpha UX and Josh Wexler is a solutions director at Originate. In this book, they’ve collated their learnings and tips…
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“The Lean Enterprise” (Book Review)
Most of the product people or businesses that I speak to all seem to want one thing: to be ‘lean’. They all nod when you talk about wasting resources on making products that no wants to buy. They’ve picked up on the approach adopted by many successful startups who have got the capacity to learn…
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“The Checklist Manifesto” (Book Review)
Before I tell you more about “The Checklist Manifesto” written by Atuwal Gawande, a US-based surgeon, I feel I need to make a confession: I LOVE check and to do lists. The Checklist Manifesto therefore felt like the right book for me to read since it explains the role and value of checklists. In this book,…
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“Big Bang Disruption” (Book Review)
After reading “Crossing the Chasm” by Geoffrey A. Moore, I read “Big Bang Disruption: Strategy in the age of Devastating Innovation” by Larry Downes and Paul Nunes. I could stop the book review right here by saying that the product lifecycle of a traditional product looks very different to that of a “Big Bang Disruptor”. The…
As I learn ... 