Tag: lean
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“User Story Mapping” (Book Review)
Three years ago I wrote about Jeff Patton’s “Story Mapping”. I described this technique as a great tool to help design and develop products (see Fig. 1 below for a good example of a Story Map). Jeff Patton has now written a book about this technique, titled “User Story Mapping”. Patton is a well-known user experience (‘UX’) specialist. He…
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Learning more about running A/B tests
I love running A/B and multivariate (‘MVT’) tests. These are experiments designed to evaluate different design or copy variants, based on actual performance data. Instead of comparing or deciding on product options based on gut feel, an A/B or multivariate test allows to you to compare alternatives based on objective data and predefined success criteria.…
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Learning from Roman Pichler about Agile Product Strategy and Roadmap
A few months ago I did a course titled Agile Product Strategy and Roadmap by Roman Pichler. Roman is a London-based Agile & Lean product management expert, who published the book Agile Product Management with Scrum a few years ago. Roman’s course was all about how to best create a product strategy and an effective product…
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Some dos and don’ts for product managers
Do you ever wonder what to do when you start a new job!? How do you get a good sense of what’s going on and when can you start making some sort of an impact? Ken Norton, Product Partner at Google Ventures, has written a great article which offers practical tips to product managers on things they do…
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Looking at key omni-channel analytics – Part 1
Over the past few weeks I’ve been learning about retailers and how they sell via a multitude of channels. The next thing for me now is to learn about some key omni-channel analytics. Let’s start with some questions to ask when measuring omni-channel retail and marketing: I’ll start by looking at the impact of online activities…
As I learn ... 