Category: Digital Strategy

• Pottermore and the digital publishing extravaganza

  ebook publishing is taking off in more way than one. Back in April the Association of American Publishers reported triple-digit growth in ebook sales. Earlier this week Louise Voss and Mark Edwards became the first “indie authors” to top the UK ebooks chart. Finally to top it all off, JK Rowling, author of the iconic “Harry…

  marcabraham

  June 26, 2011

  Digital Content, Digital Publishing, Digital Strategy, Online Trends

  Amazon, content, ebooks, publishing, Random House

• Wal-Mart and Tesco are going digital

  This week has seen two intriguing acquisitions take place: US retail giant Wal-Mart and its UK counterpart Tesco both acquiring promising digital businesses. Last Monday, Wal-Mart bought social media firm Kosmix based in Silicon Valley and yesterday Tesco announced its purchase of a 80% stake in Blinkbox a UK-based online video streaming business. It looks like we…

  marcabraham

  April 21, 2011

  Digital Strategy, Online Trends, Social Media

  cross-platform, Lovefilm, strategy, video

• Facebook is going to do it: real-time targeted ads

  Yesterday I learned about Facebook looking into rolling out targeted ads, aiming to utilise the vast amounts of real-time user information it has access to. I have to say, it is quite a scary prospect to think of Facebook monetising user data (think “Likes” and specific detailed demographic data): Real-time ads could be massive –…

  marcabraham

  April 20, 2011

  Digital Strategy, Social Media, Technology

  advertising, Facebook, socialmedia

• Will streaming TV take over from cable?

  Earlier this week, Toronto-based Convergence Consulting Group released a report on the (future) split between watching TV on cable and online in the US. Streaming businesses like Netflix and Hulu have already seen an impressive rise in their revenues due to the increasing popularity of streaming TV, and this report now indicates that online viewing…

  marcabraham

  April 8, 2011

  Digital Strategy, Online Trends

  cross-platform, Lovefilm, Netflix, Online, TV

• From music discovery to music sharing

  Tools like Shazam and Soundhound are great for discovering music. Call me geeky, but I do enjoy sitting in a coffeeshop finding out through using my phone what song is playing in the  background. Now that music search and discovery seem to have been nailed, the likes of Shazam and Soundhound have started exploring new…

  marcabraham

  April 6, 2011

  Digital Strategy, Mobile, Music, Social Media, Startups, Technology

  cross-platform, Facebook, Music, Shazam, TV