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Digital Content Digital Strategy

How robust will Netflix’ business model turn out to be? – Part 2

Back in February, I asked the question about the (long-term) sustainability of Netflix’ business model and I guess that some major events in Netflix’ life over the past week have provided some useful insights into answering that question: Splitting the company in two – On the Netflix blog, Netfox CEO Reed Hastings last week announced the […]

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Amazon Digital Content eCommerce Technology

Amazon is really getting into interactive TV

Back in January, Amazon acquired Lovefilm to strengthen its position in the online video market. It has now bought Pushbutton a London-based digital agency specialised in interactive television content and services for new platforms such as Internet Protocol Television (IPTV), internet-enabled TV sets and tablets. Pushbutton counts the linkes of Sky, BBC, Virgin and Microsoft among its clients […]

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Social Media Technology

LinkedIn Apply: going for a job has just gotten easier

A few months ago I learned about LinkedIn launching some really useful new tools, as part of its mission to become a business-critical tool. Yesterday, LinkedIn continued down this path by launching a button that lets users apply for jobs. The Apply with LinkedIn button makes it easy for people to apply for jobs. These are […]

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Digital Strategy Online Trends

Will streaming TV take over from cable?

Earlier this week, Toronto-based Convergence Consulting Group released a report on the (future) split between watching TV on cable and online in the US. Streaming businesses like Netflix and Hulu have already seen an impressive rise in their revenues due to the increasing popularity of streaming TV, and this report now indicates that online viewing […]

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Digital Strategy Online Trends

How robust will Netflix’ business model turn out to be?

The acquisition of Lovefilm by Amazon has really got me interested in this business of online DVD rentals and video streaming. It’s fair to say that Lovefilm’s key metrics are completely gazumped by Netflix’ numbers, its US competitor: 1.6m European subscribers (Lovefilm) vs.19.7m US subscribers (Netflix). But even a successful business like Netflix is not […]