Category: Product Management
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From SEO to AEO
From Search Engine Optimisation to Answer Engine Optimisation (AEO) means we’re shifting from links to hyper-specific answers and context. AEO is about making your content discoverable by answer engines like ChatGPT, Perplexity, Gemini and Claude. These AI agents find, synthesise and reuse content in response to user prompts. With traditional SEO, users click a link…
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My Product Management Toolkit (68): Defensibility
What is defensibility? Defensibility comes from the competitive advantage that a company or product has over its competitors. These advantages operate like “moats”, protecting a company against its competitors. Trusted brand or switching costs are good examples of moats that competitors find hard to copy or emulate. How should PMs think about defensibility? Being unique…
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ComplyAdvantage (Product Review)
My summary of Comply Advantage before using it – Automated Anti Money Laundering (AML) compliance. Why AML compliance is painful? Having worked with banks previously, I’ve seen first hand the challenges and intricacies of AML – incorporating AML checks into user journeys as well as ongoing risk monitoring. How does ComplyAdvantage explain itself in the…
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Building a Vibe Coding Assistant in Bolt
I like tinkering with new product ideas. I struggle sometimes with the quality of my prompts – taking my idea and prompting tools like Bolt or Lovable to create a prototype. It’s that classic cold start problem where you don’t know what you don’t know. Just for fun, I wanted to see if I could…
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“Evidence-Guided” (Book Review)
How do you identify the right signals to know you’re tackling the right customer problem? What confidence level do you need to invest in a ‘big bet’? In Evidence Guided, experienced product coach Itamar Gilad describes how to apply evidence-guided development in your organisation. The book centres around GIST: Goals, Ideas, Steps, and Tasks. Gilad…
As I learn ... 